Thursday, April 23, 2009

The Free Food Bribe as a Marketing Tool

I promised to try to keep you aware of my writing and promotional progress. Well, I’ve made some progress, at least with the latter.

Did you know that there are 47 bookstores in this country that specialize in mystery fiction? That’s after you eliminate the ones that focus on collectible and antique books, and those that are only on line without a brick-and-mortar store. I’ve just sent each of them a letter informing them of the imminent release of Russian Roulette and respectfully asking (alright, begging them) to order a few copies. I told them all about the 50 review copies I sent out, the new web page, the print ads in Mystery Scene and Crimespree Magazine, the professional book trailer from Circle of Seven Productions, the 5,000 piece postcard mailing to mystery readers, the planned blog tour and on line radio appearances, the book giveaway for fans who post reviews on the internet, and all the cool blurbs I got.

I also promised them a pizza party for their staff if they sell 50 or more copies of Russian Roulette. Yeah, I’m shameless. We’ll see if it works.

Meanwhile, my lovely wife Denise has finalized arrangements for the gala launch party for Russian Roulette. She has arranged a very classy affair at the Farr House in Fairfax, VA. The venue (AKA the Wilson Farr House) often plays host to weddings, bridal showers and fancy luncheons. This Colonial Revival style home in the heart of Fairfax has been party central in these parts since the Farrs’ marriage ceremony in 1915. It was updated in 2001 but retains many of the period details, like Georgia red pine floors. The aforementioned lovely wife has arranged for hors d'oeuvres and wine to be served on June 6th from 2 pm to 6 pm. I have arranged to have copies of Russian Roulette available, a full week before they appear in any stores, for anyone who would like an autographed copy.

Why am I telling you all this? Because each and every one of you is invited! Hey, it’s free food and wine folks! Click here to RSVP for the literary event of my year!

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