Saturday, October 02, 2010

How to Organize a Virtual Book Tour (VBT) - Part 3

Organizing a virtual book tour (VBT) may seem intimidating, but I assure you that once you do one, you'll discover it's not very hard. It just takes time and good organization. Read Part 1 and Part 2 (links are on my VBT page) before proceeding to the following steps.

Part 3:
The day before each virtual stop:
·       Send out a reminder to your host and ask them to post that night. Make sure they have book cover jpgs, your photo and anything else they might need.
The morning of each stop:
·       Confirm that your host has posted your content. Check the site. Copy the full URL that leads directly to your post. The home page will change and you want your links to always lead to the exact page that the host has created just for your content.
·       Change the home page URL on your schedule to the exact page link. This is how you really leverage yourself. Now when someone stumbles across your schedule and clicks on the link, they’ll be directed to your post, not your host’s ever-changing home page.
·       Write about the day’s stop(s) and post it everywhere. Copy the first paragraph or two of the interview or article and use that for your intro. If you have multiple stops, list them with direct links. Don’t forget to post to your Amazon blog, MySpace blog and MySpace bulletin. The latter goes out to all your MySpace friends. Make sure you have some! And definitely send announcements out on Twitter.
·       Check your host site frequently throughout the day for comments and answer any questions directly on your host site. Do this every other day afterward for about a week. Offer to write a possible follow-up article, depending on what you posted originally.
·       Assess the success of your virtual book tour. Set up NovelRank, TitleZ and/or Charteous to monitor your book’s Amazon sales rank throughout the VBT. You should see some lower ranks (lower is better!) during your blog tour, particularly if you have a contest or incentive that inspires more sales of your book. Be creative and have fun!
Authors now comprehend the full potential that blog tours have to offer and how they benefit everyone involved. You could sign books at a bookstore for three hours plus driving (or flying) time and reach a few hundred people yet sell only a dozen copies, or you could organize a VBT and promote to millions of people worldwide.

Virtual book tours take time, patience, organization and research, but as I have discovered, they are definitely worthwhile. You have nothing to lose and everything to gain. So why not start today? You have the entire world at your fingertips!

Thank you to everyone for dropping by this blog and visiting me on my Cherish the Romance Virtual Book Tour. Lancelot's Lady is available in ebook edition at KoboBooks, Amazon's Kindle Store, Smashwords and other ebook retailers. Help me celebrate by picking up a copy today and "Cherish the romance..."

Lancelot's Lady ~ A Bahamas holiday from dying billionaire JT Lance, a man with a dark secret, leads palliative nurse Rhianna McLeod to Jonathan, a man with his own troubled past, and Rhianna finds herself drawn to the handsome recluse, while unbeknownst to her, someone with a horrific plan is hunting her down.

You can learn more about Lancelot's Lady and Cherish D'Angelo (aka Cheryl Kaye Tardif) at and

Prizes & Giveaways: Follow Cherish from September 27 to October 10 on her Cherish the Romance Virtual Book Tour and win prizes.

Leave a comment here, with email address, to be entered into the prize draws. You're guaranteed to receive at least 1 free ebook just for doing so. Plus you'll be entered to win a Kobo ereader. Winners will be announced after October 10th.


Anonymous said...

If anyone was waiting to pull off such a massive tour, it had to be you. You're so organized and know how to make the most of your tour. Well done!

pippirose said...

Intriguing, these blog tours. A lot of fun, not just in getting insight on the writer...the whole process, but also in finding new blogs to follow.
Good luck!
pippirose59 at gmail dot com

Cheryl Tardif said...

You all left your email address so you're entered into today's draws. Good luck.

Jaime, only I am crazy enough to try to pull off over 115 blog stops in 14 days. That's what you're saying, right?? lol You're probably right. :-) Thank you.

Sarah, I'm no good with numbers. I lost count of your stops after 10. hehe

Pippirose, great to see you here. Glad I could introduce you to some great blogs. I have awesome hosts too! :-)


Tim said...

Well it seems to be going very well so far! Good luck Cheryl!

Anonymous said...

I'm late hopping on the tour so it's been major catch up time for me ;).

I think what you've put together is amazing.

Pam S
pams00 @

Cheryl Tardif said...

Thank you, Tim and Pam. Organizing this tour has been a lot of fun and I've met such great people, hosts and visitors like you. :-)

Have fun checking out all my stops. I tried to really vary my posts.